This volume building, lash extending, long-wearing mascara encapsulates lashes in an innovative
tubing formula. With rich black pigment that lasts all day and doesn’t flake, smudge or run,
Pick Me Up makes the perfect addition to your beauty ritual. Infused with ProVitamin B, Hyaluronic
Acid, Rice Extract and Tsubaki to help nourish and condition, this lightweight formula is enhanced
with fiber technology for dramatic results while leaving lashes feeling soft and flexible.
In a written statement Michelle Phan, founder and owner of the cosmetics line EM Cosmetics said,
"The inspiration behind this mascara was the concept of being “effortless”. I found myself wanting
something easy to apply and remove. After two years, my team and I finally landed on a winning
formula paired with the right brush. Pick Me Up is formulated with a tubing technology that delivers
a balance of volume, length and build without the heaviness and is not harsh on your lashes. When
you’re ready to remove, warm water activates the formula and the tubes gently slide off of your
lashes with ease. It’s the perfect every day mascara and a product that I’m always picking up, hence
the name!"
